Apple · AirPods
AirPods Max 2 price in Italy
Apple Store price in Italy for the AirPods Max 2, with tax, converted to pounds.
AirPods Max 2
US$651 · Includes 22% VAT
Price details
AirPods Max 2 are sold in one model in Italy. Colour doesn't change the price: Blue, Midnight, Orange, Purple and Starlight cost the same.
- Apple Store price
- €579Includes 22% VAT
- In pounds
- £491
- Rank
- 13th most expensive of 40
Price in Italy
In euros€579 since we first checked it on 9 May 2026. The price hasn't changed.
Questions
Are the AirPods Max 2 cheaper in Italy than in the UK?
Yes. They cost €579, about £491, in Italy. In the UK they cost £499, so they're £8 (2% of the price in the UK) less in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where are the AirPods Max 2 cheapest?
Malaysia, at about £425. Italy is 13th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €579 since we first checked it on 9 May 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). AirPods Max 2 costs 110% of its US price, with tax.
Italy: inflation, wages and pricesAirPods Max 2 in other countries
Nearest in price
26Germany£49127Ireland£491
Also in Europe
AirPods Max 2 in all 40 countries
Other Apple products in Italy
AirPods 5from €149AirPods Pro 3from €249AirTagfrom €35Apple TV 4Kfrom €229Apple Watch Hermes Series 12from €1,609Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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