Apple · iPhone
iPhone 17e price in Italy
Apple Store prices in Italy for every iPhone 17e model, with tax, converted to pounds.
From · 256 GB
US$988 · Includes 22% VAT
Every iPhone 17e model in Italy
Colour doesn't change the price: Black, Soft Pink and White cost the same.
Price in Italy
256 GB, in euros€879 since 11 Sept 2026, when Apple raised it from €729.
Questions
Is the iPhone 17e cheaper in Italy than in the UK?
No. The 256 GB model costs €879, about £746, in Italy. In the UK it costs £699, so it's £47 (7% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the iPhone 17e cheapest?
The US, at about £567 for the 256 GB model. Italy is 7th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
Yes. Apple raised the 256 GB model from €729 to €879 on 11 Sept 2026.
How Italy compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). iPhone 17e, 256 GB costs 131% of its US price, with tax.
Italy: inflation, wages and pricesiPhone 17e in other countries
Nearest in price
32Hungary£74033Ireland£746
Also in Europe
iPhone 17e in all 40 countries
Other Apple products in Italy
iPhone 16from €1,029iPhone 17from €1,129iPhone 18 Profrom €1,489iPhone 18 Pro Maxfrom €1,639iPhone Airfrom €1,339Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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