Apple · iPhone
iPhone Air price in the UK
Apple Store prices in the UK for every iPhone Air model, with tax, converted to pounds.
From · 256 GB
Includes 20% VAT
Every iPhone Air model in the UK
Colour doesn't change the price: Cloud White, Light Gold, Sky Blue and Space Black cost the same.
Price in the UK
256 GB, in pounds£1,099 since 11 Sept 2026, when Apple raised it from £999.
Questions
Is the iPhone Air cheaper in the UK than in the US?
No. The 256 GB model costs £1,099 in the UK. In the US it costs US$1,099 before tax, about £892 with average sales tax, so it's £207 (23% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the iPhone Air cheapest?
The US, at about £892 for the 256 GB model. The UK is 20th most expensive of 40.
Has the price changed?
Yes. Apple raised the 256 GB model from £999 to £1,099 on 11 Sept 2026.
How the UK compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Prices in the UK in general
US = 100General prices in the UK are 87% of the US level (2024). iPhone Air, 256 GB costs 123% of its US price, with tax.
United Kingdom: inflation, wages and pricesiPhone Air in other countries
Nearest in price
19Mexico£1,08720Luxembourg£1,090
Also in Europe
iPhone Air in all 40 countries
Other Apple products in the UK
iPhone 16from £799iPhone 17from £899iPhone 17efrom £699iPhone 18 Profrom £1,199iPhone 18 Pro Maxfrom £1,299Sources and method
Prices collected from Apple's public website for the UK, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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