Apple · Mac
iMac 24-inch price in the UK
Apple Store prices in the UK for every iMac 24-inch configuration, with tax, converted to pounds.
From · M4 · 8-core CPU, 8-core GPU · 16 GB memory · 256 GB · Standard glass
Includes 20% VAT
Every iMac 24-inch configuration in the UK
Grouped by chip. Colour doesn't change the price: Blue, Green, Orange, Pink, Purple, Silver and Yellow cost the same.
Price in the UK
M4 · 8-core CPU, 8-core GPU, in pounds£1,499 since 30 Jun 2026, when Apple raised it from £1,299.
Questions
Is the iMac 24-inch cheaper in the UK than in the US?
No. The M4, 16 GB memory, 256 GB, Standard glass configuration costs £1,499 in the UK. In the US it costs US$1,499 before tax, about £1,217 with average sales tax, so it's £282 (23% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the iMac 24-inch cheapest?
Hong Kong, at about £1,106 for the M4, 16 GB memory, 256 GB, Standard glass configuration. The UK is 18th most expensive of 40.
Has the price changed?
Yes. Apple raised the M4, 16 GB memory, 256 GB, Standard glass configuration from £1,299 to £1,499 on 30 Jun 2026.
How the UK compares
In pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Prices in the UK in general
US = 100General prices in the UK are 87% of the US level (2024). The cheapest iMac 24-inch configuration costs 123% of its US price, with tax.
United Kingdom: inflation, wages and pricesiMac 24-inch in other countries
Nearest in price
21Czechia£1,49122Luxembourg£1,492
Also in Europe
iMac 24-inch in all 40 countries
Other Apple products in the UK
Mac minifrom £899Mac Studiofrom £2,499MacBook Air 13-inchfrom £1,299MacBook Air 15-inchfrom £1,499MacBook Neofrom £699Sources and method
Prices collected from Apple's public website for the UK, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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