Apple · Mac
MacBook Neo price in Italy
Apple Store prices in Italy for every MacBook Neo model, with tax, converted to pounds.
From · 256 GB
US$898 · Includes 22% VAT
Every MacBook Neo model in Italy
Colour doesn't change the price: Blush, Citrus, Indigo and Silver cost the same.
Price in Italy
256 GB, in euros€799 since 30 Jun 2026, when Apple raised it from €699.
Questions
Is the MacBook Neo cheaper in Italy than in the UK?
Yes. The 256 GB model costs €799, about £678, in Italy. In the UK it costs £699, so it's £21 (3% of the price in the UK) less in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the MacBook Neo cheapest?
Hong Kong, at about £529 for the 256 GB model. Italy is 13th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
Yes. Apple raised the 256 GB model from €699 to €799 on 30 Jun 2026.
How Italy compares
256 GB · in pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). MacBook Neo, 256 GB costs 119% of its US price, with tax.
Italy: inflation, wages and pricesMacBook Neo in other countries
Nearest in price
26Germany£67827Ireland£678
Also in Europe
MacBook Neo in all 40 countries
Other Apple products in Italy
iMac 24-inchfrom €1,829Mac minifrom €1,079Mac Studiofrom €3,049MacBook Air 13-inchfrom €1,449MacBook Air 15-inchfrom €1,749Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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