Apple · Apple Watch

Apple Watch Series 12 price in Brazil

Apple Store prices in Brazil for every Apple Watch Series 12 configuration, with tax, converted to pounds.

From · 42mm · Aluminum · GPS

R$5,499about £824

US$1,091 · Includes tax (about 17%)

Most expensive of 40 countriesChecked 6 Oct 2026

Every Apple Watch Series 12 configuration in Brazil

Colour doesn't change the price: Black, Dark Bronze, Light Gold, Space Gray, Natural, Radiant Gold, Night Blue and Pearl White cost the same.

42mm · Aluminum · GPSR$5,499Includes tax£824US$1,091Most expensive of 40

42mm · Aluminum · GPS + CellularR$6,799Includes tax£1,019US$1,349Most expensive of 39

42mm · Titanium · GPS + CellularR$9,299Includes tax£1,393US$1,845Most expensive of 39

42mm · ceramic · GPS + CellularR$11,999Includes tax£1,798US$2,381Most expensive of 39

46mm · Aluminum · GPSR$6,099Includes tax£914US$1,210Most expensive of 40

46mm · Aluminum · GPS + CellularR$7,399Includes tax£1,109US$1,468Most expensive of 39

46mm · Titanium · GPS + CellularR$9,899Includes tax£1,483US$1,965Most expensive of 39

46mm · ceramic · GPS + CellularR$12,599Includes tax£1,888US$2,500Most expensive of 39

Price in Brazil

42mm · Aluminum · GPS, in Brazilian real

R$5,499 since we first checked it on 24 Sept 2026. The price hasn't changed.

Questions

Is the Apple Watch Series 12 cheaper in Brazil than in the UK?

No. The 42mm, Aluminum, GPS configuration costs R$5,499, about £824, in Brazil. In the UK it costs £369, so it's £455 (123% of the price in the UK) more in Brazil.

Does the price include tax?

Yes. Apple's prices in Brazil include tax, which we estimate at about 17%.

Where is the Apple Watch Series 12 cheapest?

Hong Kong, at about £308 for the 42mm, Aluminum, GPS configuration. Brazil is the most expensive of 40.

Has the price changed?

No. It has been R$5,499 since we first checked it on 24 Sept 2026.

How Brazil compares

In pounds, with tax

Configuration

Hong KongCheapest£308£516 less (63%)

United StatesWith average sales tax£324£500 less (61%)

United KingdomYour market£369£455 less (55%)

BrazilThis page · most expensive£824Differences are against this

Compare with

Show prices in

40 countries. Differences are against the price in Brazil; percentages are of that price. Prices for the US include our average sales tax.

Tax

Apple's prices in Brazil include tax, which we estimate at about 17%.

Prices in Brazil in general

US = 100

General price level47

Apple Watch Series 12 vs US price254

General prices in Brazil are 47% of the US level (2024). The cheapest Apple Watch Series 12 configuration costs 254% of its US price, with tax.

Brazil: inflation, wages and prices

Apple Watch Series 12 in other countries

Nearest in price

36Denmark£397 37Finland£398 38Turkey£430 39India£446

40Brazil (this page)£824

Also in the Americas

United States Canada Mexico Chile

Apple Watch Series 12 in all 40 countries

Other Apple products in Brazil

Apple Watch SE 3from R$3,299 Apple Watch Ultra 4from R$10,499 AirPods 5from R$1,499 AirTagfrom R$369 Apple TV 4Kfrom R$2,499

Sources and method

Prices collected from Apple's public website for Brazil, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.

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