Apple · Apple Watch
Apple Watch Ultra 4 price in the UK
Apple Store price in the UK for the Apple Watch Ultra 4, with tax, converted to pounds.
Apple Watch Ultra 4
Includes 20% VAT
Price details
Apple Watch Ultra 4 is sold in one model in the UK. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- £749Includes 20% VAT
- In US dollars
- US$992
- Rank
- 20th cheapest of 40
Price in the UK
In pounds£749 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in the UK than in the US?
No. It costs £749 in the UK. In the US it costs US$799 before tax, about £649 with average sales tax, so it's £100 (15% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £625. The UK is 20th cheapest of 40.
Has the price changed?
No. It has been £749 since we first checked it on 24 Sept 2026.
How the UK compares
In pounds, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Prices in the UK in general
US = 100General prices in the UK are 87% of the US level (2024). Apple Watch Ultra 4 costs 115% of its US price, with tax.
United Kingdom: inflation, wages and pricesApple Watch Ultra 4 in other countries
Nearest in price
18Poland£73619Luxembourg£738
Also in Europe
Apple Watch Ultra 4 in all 40 countries
Other Apple products in the UK
Apple Watch Hermes Series 12from £1,299Apple Watch SE 3from £219Apple Watch Series 12from £369AirPods 5from £119AirTagfrom £29Sources and method
Prices collected from Apple's public website for the UK, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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