Apple · Apple Watch
Apple Watch Ultra 4 price in the US
Apple Store price in the US, before tax, with our estimate of average sales tax, converted to pounds.
Apple Watch Ultra 4
About US$859 with average sales tax (7.5%) · £649
Price details
Apple Watch Ultra 4 is sold in one model in the US. Colour doesn't change the price: Black and Natural cost the same.
- Apple Store price
- US$799Before tax
- Average sales tax
- 7.5% · about US$59.93Our estimate. The rate you pay depends on where you live
- With average sales tax
- US$859Used to compare with other countries
- In pounds
- £649
- Rank
- 2nd cheapest of 40
Price in the US
In US dollars, before taxUS$799 since we first checked it on 10 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Ultra 4 cheaper in the US than in the UK?
Yes. It costs US$799 before tax, about £649 with average sales tax, in the US. In the UK it costs £749, so it's £100 (13% of the price in the UK) less in the US.
Does the price include tax?
No. Apple adds sales tax at checkout. With our average rate for the US of 7.5%, the Apple Watch Ultra 4 comes to about US$859.
Where is the Apple Watch Ultra 4 cheapest?
Hong Kong, at about £625. The US is 2nd cheapest of 40.
Has the price changed?
No. It has been US$799 since we first checked it on 10 Sept 2026.
How the US compares
In pounds, with tax
40 countries. Differences are against the price in the US; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple adds sales tax at checkout, so its prices in the US are before tax. To compare with other countries we add our average rate for the US, 7.5%. The rate you pay depends on where you live. The US has no tax refund for visitors.
Prices in the US in general
US = 100The US is the reference: other countries are measured against it. Here, general prices and this product are both at 100.
United States: inflation, wages and pricesApple Watch Ultra 4 in other countries
Nearest in price
1Hong Kong£625
Also in the Americas
Apple Watch Ultra 4 in all 40 countries
Other Apple products in the US
Apple Watch Hermes Series 12from US$1,399Apple Watch SE 3from US$249Apple Watch Series 12from US$399AirPods 5from US$129AirTagfrom US$29Sources and method
Prices collected from Apple's public website for the US, checked 6 Oct 2026. Apple shows prices there before tax; we add the average sales tax to compare. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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