Apple · Apple TV
Apple TV 4K price in the UK
Apple Store prices in the UK for every Apple TV 4K model, with tax, converted to pounds.
From · Wi-Fi · 64 GB
Includes 20% VAT
Every Apple TV 4K model in the UK
Price in the UK
Wi-Fi · 64 GB, in pounds£199 since 26 Jun 2026, when Apple raised it from £149.
Questions
Is the Apple TV 4K cheaper in the UK than in the US?
No. The Wi-Fi, 64 GB model costs £199 in the UK. In the US it costs US$199 before tax, about £162 with average sales tax, so it's £37 (23% of the price in the US) more in the UK.
Does the price include tax?
Yes. Apple's prices in the UK include 20% VAT.
Where is the Apple TV 4K cheapest?
Hong Kong, at about £154 for the Wi-Fi, 64 GB model. The UK is 9th most expensive of 39.
Has the price changed?
Yes. Apple raised the Wi-Fi, 64 GB model from £149 to £199 on 26 Jun 2026.
How the UK compares
In pounds, with tax
39 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK include 20% VAT. The UK has no tax refund for visitors.
Prices in the UK in general
US = 100General prices in the UK are 87% of the US level (2024). Apple TV 4K, Wi-Fi · 64 GB costs 123% of its US price, with tax.
United Kingdom: inflation, wages and pricesApple TV 4K in other countries
Nearest in price
29Portugal£19430Spain£194
Also in Europe
Apple TV 4K in all 39 countries
Other Apple products in the UK
AirPods 5from £119AirTagfrom £29Apple Watch Hermes Series 12from £1,299iMac 24-inchfrom £1,499iPadfrom £429Sources and method
Prices collected from Apple's public website for the UK, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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