Apple · iPhone

Discontinued

iPhone 17 Pro Max price in Switzerland

The last Apple Store prices in Switzerland for each iPhone 17 Pro Max model, with tax, converted to pounds at today's rates.

Last listed price · 256 GB

CHF 1,199about £1,091

US$1,444 · Included 8.1% VAT

9th cheapest of 40 countriesLast listed 9 Sept 2026

No longer sold. Apple stopped selling the iPhone 17 Pro Max on 11 Sept 2026.

These are the last prices Apple listed in Switzerland, on 9 Sept 2026. Ranks compare the last listed price in each country.

iPhone 18 Pro Max in Switzerland, from CHF 1,299

Last listed iPhone 17 Pro Max prices in Switzerland

Listed on 9 Sept 2026. Colour didn't change the price: Cosmic Orange, Deep Blue and Silver cost the same.

256 GBCHF 1,199£1,0919th cheapest of 40
512 GBCHF 1,399£1,2729th cheapest of 40
1 TBCHF 1,599£1,4549th cheapest of 40
2 TBCHF 1,999£1,81812th cheapest of 40

Price in Switzerland

256 GB, in Swiss francs

CHF 1,199 from when we first checked it on 6 May 2026 until Apple stopped selling it. The price didn't change.

Questions

Is the iPhone 17 Pro Max still sold in Switzerland?

No. Apple stopped selling it on 11 Sept 2026. The iPhone 18 Pro Max in Switzerland starts at CHF 1,299.

Was the iPhone 17 Pro Max cheaper in Switzerland than in the UK?

Yes. The 256 GB model cost CHF 1,199, about £1,091, in Switzerland. In the UK it cost £1,199, so it was £108 (9% of the price in the UK) less in Switzerland.

Did the price include tax?

Yes. Apple's prices in Switzerland included 8.1% VAT.

Where was the iPhone 17 Pro Max cheapest?

The US, at about £973 for the 256 GB model. Switzerland was 9th cheapest of 40.

Did the price change?

No. It was CHF 1,199 from when we first checked it on 6 May 2026 until Apple stopped selling it.

How Switzerland compares

256 GB · in pounds, last listed, with tax

United StatesCheapest · with average sales tax£973£117 less (11%)
SwitzerlandThis page£1,091Differences are against this
United KingdomYour market£1,199£108 more (10%)
TurkeyMost expensive£2,043£953 more (87%)

40 countries. Differences are against the price in Switzerland; percentages are of that price. Prices for the US include our average sales tax.

Tax

Apple's prices in Switzerland included 8.1% VAT.

Prices in Switzerland in general

US = 100
General price level126
iPhone 17 Pro Max, 256 GB vs US price112

General prices in Switzerland are 126% of the US level (2024). iPhone 17 Pro Max, 256 GB cost 112% of its US price, with tax.

Switzerland: inflation, wages and prices

iPhone 17 Pro Max in other countries

Nearest in price

7Taiwan£1,0678New Zealand£1,079
9Switzerland (this page)£1,091
10Thailand£1,09811Vietnam£1,106

Also in Europe

iPhone 17 Pro Max in all 40 countries

Current iPhone models in Switzerland

iPhone 18 Pro Maxfrom CHF 1,299iPhone 16from CHF 799iPhone 17from CHF 899iPhone 17efrom CHF 699iPhone 18 Profrom CHF 1,199

Sources and method

Last prices collected from Apple's public website for Switzerland on 9 Sept 2026, with tax as Apple showed it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.

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