Apple · iPhone
Discontinued
iPhone 17 Pro Max price in the UK
The last Apple Store prices in the UK for each iPhone 17 Pro Max model, with tax, converted to pounds at today's rates.
Last listed price · 256 GB
Included 20% VAT
No longer sold. Apple stopped selling the iPhone 17 Pro Max on 11 Sept 2026.
These are the last prices Apple listed in the UK, on 9 Sept 2026. Ranks compare the last listed price in each country.
Last listed iPhone 17 Pro Max prices in the UK
Listed on 9 Sept 2026. Colour didn't change the price: Cosmic Orange, Deep Blue and Silver cost the same.
Price in the UK
256 GB, in pounds£1,199 from when we first checked it on 6 May 2026 until Apple stopped selling it. The price didn't change.
Questions
Is the iPhone 17 Pro Max still sold in the UK?
No. Apple stopped selling it on 11 Sept 2026. The iPhone 18 Pro Max in the UK starts at £1,299.
Was the iPhone 17 Pro Max cheaper in the UK than in the US?
No. The 256 GB model cost £1,199 in the UK. In the US it cost US$1,199 before tax, about £973 with average sales tax, so it was £226 (23% of the price in the US) more in the UK.
Did the price include tax?
Yes. Apple's prices in the UK included 20% VAT.
Where was the iPhone 17 Pro Max cheapest?
The US, at about £973 for the 256 GB model. The UK was 20th cheapest of 40.
Did the price change?
No. It was £1,199 from when we first checked it on 6 May 2026 until Apple stopped selling it.
How the UK compares
256 GB · in pounds, last listed, with tax
40 countries. Differences are against the price in the UK; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in the UK included 20% VAT.
Prices in the UK in general
US = 100General prices in the UK are 87% of the US level (2024). iPhone 17 Pro Max, 256 GB cost 123% of its US price, with tax.
United Kingdom: inflation, wages and pricesiPhone 17 Pro Max in other countries
Nearest in price
18India£1,17619Chile£1,199
Also in Europe
iPhone 17 Pro Max in all 40 countries
Current iPhone models in the UK
iPhone 18 Pro Maxfrom £1,299iPhone 16from £799iPhone 17from £899iPhone 17efrom £699iPhone 18 Profrom £1,199Sources and method
Last prices collected from Apple's public website for the UK on 9 Sept 2026, with tax as Apple showed it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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