Apple · Apple Watch
Apple Watch SE 3 price in Italy
Apple Store prices in Italy for every Apple Watch SE 3 model, with tax, converted to pounds.
From · 40mm · GPS
US$314 · Includes 22% VAT
Every Apple Watch SE 3 model in Italy
Colour doesn't change the price: Midnight and Starlight cost the same.
Price in Italy
40mm · GPS, in euros€279 since we first checked it on 9 May 2026. The price hasn't changed.
Questions
Is the Apple Watch SE 3 cheaper in Italy than in the UK?
No. The 40mm, GPS model costs €279, about £237, in Italy. In the UK it costs £219, so it's £18 (8% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple Watch SE 3 cheapest?
Taiwan, at about £188 for the 40mm, GPS model. Italy is 4th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €279 since we first checked it on 9 May 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). Apple Watch SE 3, 40mm · GPS costs 117% of its US price, with tax.
Italy: inflation, wages and pricesApple Watch SE 3 in other countries
Nearest in price
35Norway£23536Finland£237
Also in Europe
Apple Watch SE 3 in all 40 countries
Other Apple products in Italy
Apple Watch Hermes Series 12from €1,609Apple Watch Series 12from €459Apple Watch Ultra 4from €909AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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