Apple · Apple Watch
Apple Watch Series 12 price in Italy
Apple Store prices in Italy for every Apple Watch Series 12 configuration, with tax, converted to pounds.
From · 42mm · Aluminum · GPS
US$516 · Includes 22% VAT
Every Apple Watch Series 12 configuration in Italy
Colour doesn't change the price: Black, Dark Bronze, Light Gold, Space Gray, Natural, Radiant Gold, Night Blue and Pearl White cost the same.
Price in Italy
42mm · Aluminum · GPS, in euros€459 since we first checked it on 24 Sept 2026. The price hasn't changed.
Questions
Is the Apple Watch Series 12 cheaper in Italy than in the UK?
No. The 42mm, Aluminum, GPS configuration costs €459, about £389, in Italy. In the UK it costs £369, so it's £20 (6% of the price in the UK) more in Italy.
Does the price include tax?
Yes. Apple's prices in Italy include 22% VAT.
Where is the Apple Watch Series 12 cheapest?
Hong Kong, at about £308 for the 42mm, Aluminum, GPS configuration. Italy is 9th most expensive of 40.
Can visitors get the tax back in Italy?
Yes. You can claim back some of the 22% VAT through the VAT refund for non-EU travellers; how much depends on the operator's fee. We haven't confirmed that Apple Stores take part.
Has the price changed?
No. It has been €459 since we first checked it on 24 Sept 2026.
How Italy compares
In pounds, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy include 22% VAT.
Tax refund for visitors
- Scheme
- VAT refund for non-EU travellers
- Refund
- Up to 22%, less fees
Paid through a refund operator, who keeps a fee. We haven't confirmed that Apple Stores take part.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). The cheapest Apple Watch Series 12 configuration costs 120% of its US price, with tax.
Italy: inflation, wages and pricesApple Watch Series 12 in other countries
Nearest in price
30Czechia£38131Chile£387
Also in Europe
Apple Watch Series 12 in all 40 countries
Other Apple products in Italy
Apple Watch Hermes Series 12from €1,609Apple Watch SE 3from €279Apple Watch Ultra 4from €909AirPods 5from €149AirTagfrom €35Sources and method
Prices collected from Apple's public website for Italy, checked 6 Oct 2026, with tax as Apple shows it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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