Apple · Apple Watch
Discontinued
Apple Watch Ultra 3 price in Italy
The last Apple Store prices in Italy for the Apple Watch Ultra 3, with tax, converted to pounds at today's rates.
Last listed price
US$1,021 · Included 22% VAT
No longer sold. Apple stopped selling the Apple Watch Ultra 3 on 24 Sept 2026.
These are the last prices Apple listed in Italy, on 9 Sept 2026. Ranks compare the last listed price in each country.
Last listed Apple Watch Ultra 3 prices in Italy
Listed on 9 Sept 2026. Apple Watch Ultra 3 is sold in one model in Italy. Colour didn't change the price: Black and Natural cost the same.
- Apple Store price
- €909Last listed
- In pounds
- £771
- Rank at last listing
- 10th most expensive of 40
Price in Italy
In euros€909 from when we first checked it on 9 May 2026 until Apple stopped selling it. The price didn't change.
Questions
Is the Apple Watch Ultra 3 still sold in Italy?
No. Apple stopped selling it on 24 Sept 2026. The Apple Watch Ultra 4 in Italy starts at €909.
Was the Apple Watch Ultra 3 cheaper in Italy than in the UK?
No. It cost €909, about £771, in Italy. In the UK it cost £749, so it was £22 (3% of the price in the UK) more in Italy.
Did the price include tax?
Yes. Apple's prices in Italy included 22% VAT.
Where was the Apple Watch Ultra 3 cheapest?
Hong Kong, at about £625. Italy was 10th most expensive of 40.
Did the price change?
No. It was €909 from when we first checked it on 9 May 2026 until Apple stopped selling it.
How Italy compares
In pounds, last listed, with tax
40 countries. Differences are against the price in Italy; percentages are of that price. Prices for the US include our average sales tax.
Tax
Apple's prices in Italy included 22% VAT.
Prices in Italy in general
US = 100General prices in Italy are 68% of the US level (2024). Apple Watch Ultra 3 cost 119% of its US price, with tax.
Italy: inflation, wages and pricesApple Watch Ultra 3 in other countries
Nearest in price
29Spain£76330Czechia£763
Also in Europe
Apple Watch Ultra 3 in all 40 countries
Current Apple Watch models in Italy
Apple Watch Ultra 4from €909Apple Watch Hermes Series 12from €1,609Apple Watch SE 3from €279Apple Watch Series 12from €459AirPods 5from €149Sources and method
Last prices collected from Apple's public website for Italy on 9 Sept 2026, with tax as Apple showed it. Converted at European Central Bank reference rates from 6 Oct 2026. Not affiliated with Apple. For guidance only, not tax or financial advice.
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